[Disclaimer: This is not a sarcastic post]
Buying a car is a matter of great pride for families in India. It probably rates just below buying a house in terms of life milestones for any middle class family.
Similar to the landed price of a house, the landed price or On Road price of a car is also not readily marketed or visible to a common man.
Here’s a table explaining the On Road price of an entry level car with basic feature.
As one can see, the On Road price of a car is nearly 10% higher than the marketed price (Ex- Showroom price). And this is just the are minimum; if one wants to install more accessories- like central locking, stereo system, parking sensors, fog lamps, etc. then the price may go up by additional 10%.